India is a relatively new market for Direct To Home (DTH)/Direct Satellite Broadcasting. Since the first broadcast by Doordarshan in 1959, television broadcast in India has gone a long way. The two major leaps this industry took was in 1991 when deregulation made it possible for foreign players to jump into the Indian market and once again in 2004 when the KU Band direct to home broadcasting was legalised. Between 2004 and 2011, 7 Direct Satellite Service Providers have launched their services in India catering to an estimated 25 million subscribers, making India the second largest market after USA.
In this article we will try and see how the different provider stack up against each other in terms of service quality and initiative and selling point.
