In february, 2011 Amazon’s UK division made a move that could potentially change the online shopping business paradigm in India, Australia, South Africa and New Zealand. It started offering free shipping to all these 4 countries for orders above £25. Since the shipping charges on a standard £25 order could be to the tune of £15 to £18, it used to be prohibitively costly and unviable for customers to order. With that out of the window, things could change for the local players and us customers.
